Strategic Marketing Management Social Media Industries

Question: Discuss about the Strategic Marketing Management for Social Media Industries. Answer: Introduction Established marketers to entrepreneurs everyone, desired to make everyone knowledgeable regarding their business and they always look for an efficient marketing strategy. In this assignment, the social media marketing strategy and their ethical consideration is chosen where the marketers desire to attract the attention of the individuals through social media site. Discussion Current consideration of Social Media Marketing Kim Ko, (2012) depicted that, 92% of the total marketers value the social media strategy to be the most effective marketing strategy and is still keep on increasing. On the other hand, Vinerean et al., (2013) enlightens that according to the social media examiner 97% of the marketers intend to participate in social media for promoting their business. Benefits of the Social Media Marketing There are several benefits related to the concerned marketing strategy resembling it helps to enhance the brand recognition as it provides a new medium for the brands voice and content (Patrick et al., 2012). People nowadays always in touch of their smart devices and connected with the social media like Facebook, Twitter, Instagram, Pinterest and others. Thus, marketers utilize this as an opportunity for attaining higher brand loyalty than other markets. An open social media plan proves to be influential in transforming consumers into being brand loyal. Tuten Solomon, (2014) also illustrates that a regular interaction with the end-consumers is always advantageous to attain customer faith and hence this strategy will also acquire high brand authority. These marketers also perform survey or assessments after every sale that provides them with better customer insights than other competitors. Ethical consideration To make this marketing strategy more accessible to the community, marketers consider some ethics. These ethical considerations help their business to obtain better search engine ranking. Depicting a perception Chretien Kind, (2013) indicated that marketers should not influence their social media customer to promote their business merchandises to other; however ethical marketers left it to the customers intention. Proceeding in this way, reveal their value for Honesty and keeps them associated with them in a long run. There are certain circumstances when the customers have been asked for their credentials while shopping something online or for any other purpose; it is the utmost responsibility of the marketers not to disclose any information of their end-users. Ultimately, Albarran, (2013) describes that endorsing a new approach to the marketing strategy to accomplish their trading system; these marketers should also monitor the evolving compliance concerning their social media web p ages and its content. In this way, these dealers can save their authenticity and also provide security to their valuable customers. Recommendation The recommendation concerning the social media marketing strategy is to monitor their marketing sites continuously so that they can able to identify any suspicious action at the initial stages to avoid further greater complication. These marketers are also intended to adopt security measures so that no one can create a hassle in their secured trading procedure. Conclusion The researcher hence concludes that as people nowadays are linked with the social sites all day long' hence, social media marketing strategy can be considered as the most influential and beneficial approaches to promoting business. References Albarran, A. B. (2013). The social media industries. Routledge. Chretien, K. C., Kind, T. (2013). Social media and clinical care ethical, professional, and social implications. Circulation, 127(13), 1413-1421. Patrick, K. J., Snyder, R., Margolis, M., Alahverdian, M., Barbera, S. (2012). U.S. Patent Application No. 13/670,238. Tuten, T. L., Solomon, M. R. (2014). Social media marketing. Sage. Vinerean, S., Cetina, I., Dumitrescu, L., Tichindelean, M. (2013). The effects of social media marketing on online consumer behavior. International Journal of Business and Management, 8(14), 66.